Smaller businesses improve traffic and generate better revenue through local SEO. This helps in increasing the visibility of the local businesses based on the precise geographical location. The main goal of local SEO is generating traffic, increasing conversion, and targeting the local customers for the business. Here are 10 ways to improve local SEO.
1. Optimize the Business Profile on Google Listing
The local business SEO helps with better visibility by optimizing the Google listing. For local SEO, it is crucial to create Google My Business Account as it helps in higher Google ranking. The Google listing helps in increasing the visibility of local search results.
2. Voice Search Optimization
One of the best local business marketing strategy is optimization with voice search. The use of long-tail keywords on the website or content helps in the search for business through voice command. The SEO must be compatible with a more conversational tone for voice searches.
3. Get Positive Customer Feedback and Review
The higher is the number of positive reviews or feedbacks, the more is the visibility on search engine. Good reviews mean more reliability of the business and this helps in attracting more local customers.
4. Add Location to the website
The Digital Marketing Company in India ensures to create pages with information and location of the business. It is highly recommended to create a location-specific "About Us" page with information like address, phone number, opening houses, Google Maps etc.
Also Read: How to Do Local SEO for Your Business in 2021
5. Include Local Stories or Events in Content
The content must be optimized with local event or news so that it can attract local customers to the website. The SEO packages are designed to optimize blogs, videos, stories etc. based on local news or events for generating traffic.
6. Use local keywords and Area Name
The keywords must be targeted towards the local population and include the location or name of the area. The SEO services provider use keyword planner to look for high-value local search terms to target the local population. This should be even used in URL or meta content.
7. Make it Mobile Responsive
Always ensure that the website is optimized for mobile for local business SEO. There is a massive shift in the use of the mobile phone for searching. Optimizing the website for mobile phone helps in increasing the local SEO.
Also Read: What Are Local Citations in SEO & How Do They Help?
8. Update Business Info on Online Business Directories
Updating the information about the business like location, phone number etc. on the online local directory is a solid local business marketing strategy. This helps in getting better visibility and gives a boost to local SEO.
9. Use High-Value Backlinks
The professional SEO packages include the use of high-quality backlinks for local SEO and quality search. This helped increase localized organic search and result. The good quality backlinks redirect local customers to your website.
10. Webpage for Each Service or Product
The SEO services provider ensure an optimized page for each of the service or product. With a dedicated page for each of the service or product, it helps in attracting more organic traffic which helps in increasing the organic ranking.
The SEO Company in India uses different techniques and strategies for local SEO. This is aimed at attracting local customers and generate traffic organically. The location-based search with a specific keyword is the best strategy for local SEO.